The second-oldest operating Formula 1 team in the world, McLaren Racing, a well-known British racing team, has developed a platform where fans and collectors may buy items with the McLaren Racing logo or non-fungible tokens (NFTs). The “McLaren Racing Collective” platform will be the location for the next chances to get a piece of special McLaren Racing collectibles.
The MCL35M 2021 Formula 1 race vehicle, constructed from an official CAD created by people at McLaren Racing, will be available for fans and NFT collectors to purchase in the first drop. The first 5,000 fans who sign up for the collaborative platform will receive the first digital component for free.
From that point on, fans can buy a single component or a number of them as they become available with the intention of amassing all 22 to put the whole digital MCL35M race vehicle together. The collectibles will be made available in five stages, the first four of which will be available on October 24.
The Tezos blockchain, which is also McLaren’s Official Technical Partner and is believed to be an energy-efficient blockchain, is the foundation of the McLaren Racing Collective. The two are assisting McLaren Racing with the production of constrained digital assets so that fans may buy their very own share of the team.
One VIP ticket to a 2022 Formula 1 Grand Prix will go to the first individual to finish a full digital MCL35M. The organization envisions the platform as a long-term fan interaction plan for McLaren Racing, therefore this will be the first of future campaigns.”We are thrilled to introduce McLaren Racing Collective, which enables us to interact with our fans in a cutting-edge new setting.
We are developing new methods to improve the fan experience through NFTs built on the energy-efficient Tezos blockchain, and a customized McLaren Racing digital collectible marketplace offers people a completely new way to interact with our team “Director of Licensing, eCommerce, and eSports at McLaren Racing, Lindsey Eckhouse, commented on the launch.
