My name is Andrea Nepi. I am the CEO of App Italy Software House, an IT firm specializing in custom software solutions. My formation and story stem from my eighteen years of experience in the construction sector as a construction site surveyor management and construction site accounting. With time, I was able to climb up the corporate ladder to become the manager in my previous company. However, as I was at the peak of my career, I discovered that my passions are graphic design and digital product development. I help people create brands, build digital products and services, innovate, find opportunities and validate ideas. I pride myself as an innovative technology executive and transformational product technology leader with expertise in managing product technologies, building and delivering competitive consumer products, digital platforms and enterprise-wide applications and systems, and digital customer experiences.
It is my pleasure and honor to share my experience in this industry and how my passion has developed, and how to build a digital product. I believe some core values are vital when it comes to thinking as a team, and these values are essential when thinking about a digital product. In my years of experience, I have learned that digital products require a technology platform that must be built and accounted for the experience. This means that it should be business modeled to be considered a product platform for a technology platform to be considered a product platform rather than being system modeled. The fact is that the world is diving deep into technology, servers, and systems. As a technologist, I have come to understand it is my responsibility to get out of my comfort zone, whether it is a group, a room, or an organization. I made a choice to get out there and understand the digital world from the customers’ point of view. Some of the questions that one should ask themselves is, what is your model? And how can one model from a business perspective?
I admire Geoffrey Moore’s work, who authored Crossing the Chasm, which happens to be one of my favorite books that talk about new product development. In his book, Moore describes the difficulties involved in launching an innovative new product which he calls “chasm.” He explains the difference between the early adopters who tried everything new to have the newest widget and the product’s acceptance by the public who want to ensure that the new product is of real value before they buy them. As a specialist, I understand that digital transformation has created significant changes for an organization’s information technology. However, it can create the need for significant changes in the processes and management of other business functions as well. An effective transformation can impact each organizational area. I believe in my skills and expertise in this area of work. I do not regret leaving my previous profession because I am highly passionate about my current profession, as stated earlier.
