When was the last time you watched a video on your smartphone or computer? You likely watched a video that was posted on YouTube. With a total of 1,300,000,000 users on the platform, YouTube is the most popular video sharing site ever.
With a wide variety of content creators, you can find videos on almost any topic in one search. As YouTube is so popular, many creators today even make a living off of posting videos. Between 2016 and 2017, the ten highest-paid YouTube stars made a combined revenue of 127 million dollars.
While this is one of the most surprising YouTuber facts, read on for more interesting insights about this incredible platform.
1. Google Owns YouTube
Created in 2005 by three former PayPal employees, YouTube is now a subsidiary of Google. In November of 2006, Google purchased YouTube for 1.65 billion dollars.
Since purchasing the platform in 2006, Google incorporated Google Adsense. Adsense is an advertising program for YouTubers that target viewers based on their demographics. Since the sale in 2006, YouTube has grown to an estimated net worth of 300 billion dollars.
2. YouTubers Are Replacing TV Stars
While cable television is a staple in many households, this may not hold true for much longer. Today, YouTube has more reach than cable television.
In 2016, YouTube CEO Susan Wojcicki announced YouTube reaches more people ages 18 to 49 than prime time television. For YouTubers, this is an important finding.
This shows that to have a career on screen, YouTube may be your best bet over traditional television.
3. YouTube Is a Popular Career Choice
Since its start in 2005, YouTube has grown to be more than a site to watch funny videos. It is a place for education, connection, and community. For many who grew up watching videos on the platform, becoming a YouTuber is a career choice growing in popularity.
How much does a YouTuber make? While YouTubers can earn a lot of money, the platform also allows for expression, creativity, and an opportunity to be your own boss. Many take to YouTube to share lessons, stories, and unique content not seen anywhere else.
For some, posting vlogs, tutorials, and other lifestyle videos has become a fruitful career choice.
4. Advertising Revenue Is Sky High
This year, Google will earn 39.58 billion dollars in YouTube advertising revenue. While this is lower than 2019’s revenue of 41.8 billion dollars, this is still a significant amount. For YouTubers, advertising revenue is one of the main factors for their income.
YouTubers can determine their revenue by finding their CPM, or cost per thousand. This refers to how much money they will make for every one thousand views. After you’ve reached enough views to enable Adsense, the creator, the advertisers, and YouTube will receive a portion of the pay.
5. YouTubers Produce Vast Amounts of Videos
On a weekly basis, the most popular YouTubers produce one to two videos. The average video posted by these popular creators is around 12 minutes long and receives 58,358 views within one week.
This number demonstrates how widespread the platform is. If you’re wondering how to become a YouTuber, it’s important to take this number into consideration. To be successful on YouTube, be sure to post at least once a week and stay consistent.
Let These YouTuber Facts Inspire You
While a YouTuber’s net worth is a common curiosity for viewers, there is much more to this platform than pay. The creativity and work that goes into being a successful YouTuber is immense. If you’re thinking of becoming a content creator, let these YouTuber facts inspire you today.
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