Fifty-eight percent of online shoppers see catalogs when making a buying decision. In fact, catalogs can be the key to effectively advertising the services or products, whether you operate a brick-and-mortar or online shop. Online Product Catalog offers customers clear visuals of what you have to provide.
Plus, they provide you an opportunity for expressing the company values and include other relevant info about the selections. You might be keen to harness the advertising potential of the catalogs, but you might not acquaint where to start. This article is the ultimate guide to how you can create a catalog that really shows what the business is all about.
Acquaint The Brand:
It is significant to see the catalog as an advertising tool. In such a sense, the catalog ought to first and foremost express the brand and/or brand values. Before diving into the catalog designing, recognize all aspects of the brand. Now is the time to create the logo, for instance, if the brand at this time lacks one. It is also the time to recognize the underlying mission, values, and the target audience.
All of such things can notify the products you pick for highlighting in the catalog, the catalog format itself, and even how long it really is. A useful catalog will promote the company image on every single page. The best catalog design instructions will completely integrate the brand mission and ideology.
Establish The Collection:
Once you have established the key parts of the brand, it is now time to choose what you really want to showcase in the catalog. When it comes to how you can create a product catalog, it is significant to pick the product scope before you jump into the catalog design. A few catalogs, for instance, might just be a few pages long, presenting selective items from the bigger collection. Others have the full product selection of the company.
Such can be as long as one hundred pages. The catalog collection scope will depend on catalog intentions. Maybe you want to make a catalog of all of the hardware shop’s faucets. Or perhaps you desire to present some case studies from the design studio. Select a collection that resonates with the brand image and advertising efforts.
Make certain that you can sufficiently portray all the things in this collection. It is useful to make a digital list of the collection so that you can record every item throughout the catalog creation. This list will be useful when you create product descriptions later on.
Acquire The Professional Product Photographs:
When it comes to how you can create a printed catalog, it is necessary to spend a little time creating pictures. It ought to be the case irrespective of what the catalog shows. Successful product catalogs comprise professional photographs of all the accessible items. Equally useful non-product catalogs comprise relevant imagery of the services rendered, staff members, and more.
It is possible to acquire a professional photograph without investing thousands of dollars on pricey cam equipment. However, be cautious of taking images of the products or staff members with a cell phone. You might want to employ a commercial photographer for taking the product photographs, relying on the advertising budget. If you do take photographs of the products yourself, make certain you utilize high resolution while shooting.
Take pictures of the products always on plain backgrounds. Make sure that you upload photographs digitally in a format appropriate for printing. Try to take pictures of the products with an eye toward what the consumers will desire to see.
Define Product Features:
Second to visuals, a powerful catalog will include suitable descriptions for the things shown in its pages. While making product features might feel boring, these are a significant catalog part that can influence the buying decisions. All the product features ought to be concise and informative. The product features for similar things ought to follow the same format. It’s possible to exaggerate when writing the descriptions. Keep in mind that the catalog ought to inform consumers but not avert them with too much verbiage.
If you are making a catalog for showcasing the faucet collection, a few necessary features for highlighting in descriptions could comprise dimensions, material, ease of install, plumbing compatibility, price, finish, and color availability. Save all the descriptions in a doc for simple uploading. You may want to employ a copyeditor or copywriter to ensure that the content is relevant, rich, and error-free.
Select Length, Size, & Format:
Even the catalogs size can make a specific statement to the consumers. When creating the business catalog, do not overlook the key features like length, size, and format. Generally, it is wise to select a size that’s simple to handle. A few consumers might be averted by the products’ tome-like collection. Conversely, a slim catalog might not precisely convey the complete range of product selection.
Select a size for the catalog that can resonate most with the brand and offered products. Decide what length you would want the product catalog to be. Lengthy and dense catalogs might be informative, but they might not prove as useful when it comes to advertising purposes. Length and size can assist in determining the overall catalog format.
Consult The Graphic Designer:
When it comes to catalog designing, it might be worth consulting the professional graphic designer. If the world of catalog formatting, product pictures, and color schemes is overpowering, a designer can offer some much-required help. The correct graphic designer can take all of your content and make a catalog completely in line with the vision you have. They’ll also be capable of assisting with template and logo design.
Include The Contact Details:
The consumers ought to never be far from approaching you, mainly when going through the catalog. As such, ensure that you comprise relevant contact details on each page of the catalog. It might denote highlighting your website or phone number above each page number. It could also denote integrating the company address at the bottom of your catalog pages. Be certain to comprise extensive contact details at the end and front of the catalog to inform the purchase decisions.