The internet is the best place for anything, including starting and running a business.
With the advent of the www revolution and high tech digital marketing infusion, already companies are forced to make the new website as well as update them for more top website clicks and visits.
And in this domain of internet marketing, the words and process like Search Engine Optimization (SEO), Social Media Optimization (SMO), email marketing, Search Engine Marketing (SEM) are prevalent.
The importance of redesigning and optimizing a website has grown multifold as the need for the hour for fast sales is a fabulous website with an excellent user interface.
WHAT IS CONVERSION RATE OPTIMIZATION (CRO)??
Conversion rate optimization (CRO) is a process of optimizing a website of a company to raise the traffic and gain better conversations.
It is a call to action tool to enable people visiting the websites to purchase some up-gradation ultimately in the elements present on the site.
Primarily the present conditions and user interface of the website are observed, and critical points for up-gradation are found out and implemented.
CRO is also a KPI – Key Performance Indicator to enable SEO companies and digital marketing companies to measure the performance of the website to bring in sales and customer retention.
The main areas focused on CRO efforts are the usability, layout, and contents on the website.
The process of CRO ultimately leads to the increase of organic website traffic, better sales, and thus increased revenues.
The formula for CRO is
Conversion rate = a number of website conversions * 100/number of website visits
HOW IS CONVERSION RATE OPTIMIZATION IMPLEMENTED
- RESEARCH AND ANALYSIS
Fundamental and in-depth analysis of the website is done to ascertain various elements and factors for change and up-gradation.
In this, all these things are considered and decided:
- Purpose of CRO
- Which part of the website require CRO
- Target audience needs and requirements
- Updating about latest website making and optimizing trends
- Bounce rates and reasons
- REDESIGNING OF THE WEBSITE
After ascertaining the elements to work on, the following tasks are undertaken:
- Already well functioning elements are reworked
- User interaction and engagement through chatbots
- Establishing purchasing motivation
- Making of alternative pages
- Better and interactive elements
- Replacing the redundant sections
- New designing and redesigning
- Better Content making
- TESTING
This is done when the optimization process gets completed and is done to ensure quality and conversion delivery.
The desired elements after optimization are implemented with the help of testing procedures like A/B testing and ascertaining its convertibility.
- FINAL FLOATING OF THE WEBSITE
It is the last stage when after the whole optimized process gets completed, the process is transferred to live versions for people to visit and see.
The revamped and upgraded website is out in the cyberspace realm for people to click and bring in better traffic.
Many people wanting to optimize and upgrade the functions and user-interface of their website require funds for availing such professional services.
Noteworthy lending finance companies offer loans for such funding needs.
The loans for bad credit with no guarantor by online lenders offer to assist financially to those people marred by a bad credit report.
People having nether credit scores often face trouble for getting the best loan deals as the conventional banking system fears their excessive default possibility in the future.
Therefore, to meet this small category of people, online lenders offer loan products, even negating the requirement of any co-signing or guarantee.
ELEMENTS OF CONVERSION RATE OPTIMIZATION
The principal elements to work on a website are:
Homepage: improvement comes with the help of the signup box and chatbots.
Pricing page: upgrade this to the latest fashion by a smart listing of product prices along with contact numbers for further inquiries
Landing page: one of the essential elements to improve; this can include the inclusion of new sections like free resources
Blog: this requires the call to action via the email address of the visitor or by giving them a free eBook for a subscription.
