Do you want to ensure you have a dominant presence on Google and other search engines? Are you currently in the middle of looking for professionals to help you get there? Are you interested in learning more about Adwords campaign management and how this increasingly popular strategy can help you win potential customers and increase your sales? Today, from OPT Media, we present to you our analysis on Google Adwords service and everything it can do for you to help grow your business.

Activating a Google Adwords campaign is one of the fastest ways for a business to have a presence in search engines, that is, as long as a certified person creates and manages it properly. The way things work, broadly speaking, are as follows:

– Search for relevant keywords . After analyzing the market and determining which audience we want to reach, some specific terms, known as keywords, are determined. Once chosen, they are incorporated into the advertisement. In turn, when a user enters those words in the search engine, the ad will appear at the top of the page, thus reaching a large number of people.

– Establish a budget . AdWords areone type of paid advertising, so your budget must be invested in wisely in order for it to work effectively. The goal of a good campaign manager is to get the most clicks on the ad at the lowest price.

– Configuration of information of interest . To reach a larger audience that is targeted towards your product of service, a good campaign manager will take in account geographical area, age or type of device, all of which can be incorporated into the campaign. Again, conducting a market and sector study is essential to achieve the best results.

– Analysis and monitoring of the campaign . Maximizing the performance of the budget is very important in these types of ads. To obtain the best possible CPC (Cost Per Click), you must be very attentive to the campaign and its results and make the necessary adhocimprovements.

The management of Adwords campaigns encompasses much more than simply triggering an ad on a budget. What is known as “paid advertising” can be very beneficial for a business, as long as it is designed, created and managed by professionals. Do not forget that only those people who are certified by Google can take care of Google Adwords, so always engage a trusted personnel.

Tips for optimizing your AdWords

1.- Create exclusive campaigns

In this way, you can manage your budget independently and, if it works, you can always recycle it for next year.

2.- Improve the quality of your ads

How? Stop and think: what are your potential customers looking for at this time? Consider designing relevant and clearly focused campaigns that contain keywords and targeted landing pages. It will be more likely that users will click on your ads.

3.- Adapt your message to the type of buyer and at the time of purchase

Some customers are very organised and ensure they have bought their gifts and products well in advance. On the other hand there are customers who are known as ‘last minute buyers’, those who leave their purchases to the last minute. (Quick tip – Express delivery type offers work very well with these.)

There is also a third list: saving consumers, those who cannot resist an on the spot bargain when shopping on the Internet.

4.- Use different advertising options

Connect with your customers, make yourself known and make them remember you. Increase and generate content about your company.

5.- Differentiate yourself from the competition

Think about what time of year it is and use that to target your potential customers, Christmas and Easter being the obvious ones. Launch offers related to these festivities or include some charms of your business that makes you irresistible to your competitors.

6.- Take into account mobile devices

More than 80% of the population owns a smart device and uses them to find stores, search for products, research pricing, read reviews and finally make purchases.

7.- Increase the budget for AdWords

Invest what you can to achieve your ultimate goal, otherwise, all the effort previously made will be of no use.

8.- Be aggressive when bidding

There are certain keywords that get more searches than others. If your kkeywords are among these, then you will have to really push hard, all in the hope that it will bring you great benefits and a higher conversion rate.