How Does H1 Tag Improve SEO of A Site?


Internet Marketing

The modern SEO practices include some common elements like meta descriptions, meta titles and others. This is because these tags show up on SERPs on the result pages of the search engines. But, some tags only appear on the page of the website and plays a significant role in ranking the website on SERPs. H1 tags help highly in improving the SEO of a website. Some of the improvement it does on SEO are given below.

Enhances User Experience:

If you use H1 tags properly and adequately, it will be easier for the user to spend more time in content navigation. The SEO services USA can guide you thoroughly about the help you would require. As the work of modern SEO, is to maximize the user experience, there are certain factors like this, considered by Google into account at the time of ranking your site. H1 tags are also beneficial for the users having visual deficiencies, who can navigate the web by using screen readers. Most of the screen readers can skip directly to the H1 tag. This helps the reader to understand what the page is all about. Besides all these, H1 tags can help you in improving the accessibility of your website, and ADA compliant. This is both beneficial to the user and your SERP ranking, as Google cares a lot about accessibility.

Helps Search Engines in Content Crawling:

H1 tag’s ultimate purpose is to help in the syntax organizing of your webpage. This is done in a way, that helps the search engine spiders of Google in crawling the code and make an analyzation. Once Google has fully crawled your website and understand what the webpage is all about, they are ready for indexing to make it ranks better on SERPs. If we talk about the highest-level tag, we refer to H1 tags. The search engines generally prioritize this tag more than any other headings that are on your page like the H2, H3, etc. other tags. If H1 tags are used correctly, you can improve your ranking, by helping Google to understand about your website.

Earn Featured Snippets:

We can easily say that Featured Snippets are considered to be one of the highly sought-after spots, on Google’s SERPs. A relevant H1 tag is a reason behind contributing content to achieve the featured snippet. Although there are no appearance of H1 tags on SERPs directly, they can play a vital role if you want to achieve featured snippet with the webpage. The optimization of H1 tag for a long-tail keyword that is enabled for voice search, and then provided with the answers of the questions directly. This will help you in the convincing algorithm for pulling the content and make it in use for the snippet. As featured snippets appear before #1 rankings on SERPs, this can prove to be highly advantageous for you.

The heading hierarchy:

The H1 tag provides with some necessary structures to the code and content of your page. This is accomplished by the tags, introducing the hierarchical structure to the content. The largest and most significant heading tag is H1, followed by the other H2, H3 and other tags. It also helps to maintain the order on the page, which besides enhancing the user experience, also helps in structure analyzation to the search engines and to understand the importance od the elements of the page. You need to give a unique H1 tag to every page on your site. Using same H1 tag for multiple pages, may mislead Google and consider your content to be a duplicate one.


The essential point of modern SEO is content and website optimization for improving the user experience by making use of H1 tags. It shows you the facts on improving the SEO based on reviews of the customers or readers. It helps search engines in both crawling and indexing the site. H1 tag can simplify the process, but it still requires some robust strategies and beforehand planning. Making the rank better is not an overnight process; it takes a test of both time and patience.

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