We all have seen those unboxing videos on YouTube that overview various products. These videos feature clothing, fashion accessories, smartphones, tablet, and a lot more. Most of the time, the individual reviewing the product in the video shares his or her experience, right from the first impression to set up the product and how it looks and feels. To your surprise, many of these videos have gained millions of views.
This entire phenomenon may seem surreal, but it draws attention to the fundamental truth that product manufacturers and retail vendors often forget—customer experience doesn’t come to an end with your website or store. Their journey begins when they place the order with your business or throw a product in the cart. Once they pick an item, they will consider everything from shipping time to service, product performance, and more before passing judgment about their entire experience.
With so many things at play, it is easy to ignore the most crucial element—your packaging. After all, customers will notice how well you present your product. Failing to pay heed to this critical first impression can prove detrimental for your business, especially if you are looking to capture the market share from the popular soap offerings.
Here is why the Legacy Printing believes that good custom soap packaging is crucial to acquire market share in a highly competitive environment.
Your Soaps Remain Safe
Let’s get the practical reason out of the way first. For consumers, there is no point in doing research, going to a store, choosing a soap, and getting through the buying process after waiting in a long queue only to see that your soap has lost its scent or is all roughed up. It’s easy to blame the carrier, but that’s not going to help you at all. It would be best if you take action by playing a role in keeping your soaps safe until they get into your customers’ hands. And packaging can help you in this cause because its primary role is to offer protection.
Once you have encased your soaps in custom soap packaging, consider if you are comfortable dropping them on the ground. More than once? If you are nodding in disagreement, it means you haven’t invested in quality packaging. Remember, the key to creating protective packaging lies in designing a box that aptly snugs your soaps to prevent shifting or jolting during handling and transportation. Getting your soap fits into a perfect size box won’t only save you money on shipping, but also reduce your packaging costs.
Makes an Epic First Impression
Though your advertisement has made an essential first impression, custom soap packaging is your customers’ first physical interaction with your brand, and it must leave a lasting impression. Think back to those unboxing videos on YouTube. There is a reason why people do not begin their reviews after unpacking the products. To them, interaction with the packaging is an integral part of the experience. For this reason, it would be unfair to consider packaging just as a means to encase products because your customers don’t think so.
An essential part of creating a great and trustworthy impression lies in ensuring your custom soap packaging looks professional. If a limited budget is restricting you to opt for gold plated boxes, you simply cannot dump every practical solution into the garbage bin and call it a day. Sometimes even small considerations make a significant difference. Just ensure that everything is arranged attractively, so it won’t look like as if you have hastily thrown your soaps inside the packaging.