If you have found this article about how negative search results can be manipulated, you probably already understand how online reputation management companies operate. So, you know that having a negative search result wholly removed from Google is nearly impossible.
The most efficient way to improve your online reputation is by suppressing them in the SERPs to bury negative search results. How? When you boost relevant, actual content off Google’s first page, you will bump unwanted results. First, let’s look at why managing what people see when they google your company name or executives is critical.
Burying negative Google search results is essential not only for your brand image but also for your bottom line. Another wise good brand reputation can be tanked by only one poor search result.
More people than ever now count on Google to tell them with whom to do business. 2019 research found that 86 percent of those surveyed said negative online reviews affect their buying decisions. Striking, right? Additionally, according to Team, the first organic search result on Google gets an average of 31.7 percent of the traffic share.
In contrast, less than 1 percent of searchers read content from the Google Search Engine’s second-page results. It illustrates that, despite Google’s ever-changing front page structure, it is heavily informing business decisions for customers. Burying unfavourable content lends the positive visibility it deserves to the reputation of your brand.
If you’re dead set on learning how to remove Google’s negative search results, I’ll reiterate it’s almost impossible. Just a few circumstances allow you to remove something from Google. The process is also very arduous and usually leads to a dead end.
It is also necessary to remember that even if a webmaster accepts your removal request, the negative links from the Google index can also need to be removed. But it only happens if there’s no material left.
How to Bury Google Search Result?
Given its name, burying negative search results is more about elevating positive content on the brand than forcing down bad news. It is achieved by integrating the methods of reputation management with SEO. But what is the difference in that?
SEO vs. ORM
The process of ranking a single domain for many different keywords is SEO (search engine optimization). By way of comparison, ORM (online reputation management) ranks many different websites for a small set of branded keywords.
In other words, by controlling the overall narrative of your search engine results, ORM uses the SEO principles to shape brand sentiment. But it is not just about getting damaged reputations repaired. ORM also helps brands track the SERP for unknown risks, protect it from potential accidents, and determine reputational danger.
And, just as with SEO, without quality, you cannot achieve sustainable results.
Quality at Its Best
If you are a CEO with problems with reputation, the breadth of your work is enormous. You can’t do it at half-speed or half-work. More importantly, you shouldn’t do it alone or entrust a low-quality company with smokescreen tactics of black hats.
Brands that work with a proven online reputation company such as us are likely to recover more quickly from a crisis.
Whether it’s against unfair websites, bad Yelp reviews, unmanaged social media, negative Glassdoor reviews, or a viral news cycle, you need quality ORMs to restore your first virtual print.