In Blockchain in Digital Marketing Maria Johnsen explained about Blockchain technology and its impact on digital marketing processes. The author discusses about the future of blockchain in digital marketing and to what extend using blockchain tools is feasible in online marketing processes.
“ Online marketers and organizations use outdated marketing tools which have security issues. Many SEO, search marketing and digital marketing agencies and companies use buggy tools and as a result hurt their customers’ websites. They either provide a temporary ranking solution which would be outranked within a short amount of time after the payment is made or never get results and blame it on Google Algorithm or any other search engine algorithm. In some cases worst case scenario is to fire their employees. A search marketing and SEO expert relies on an agency or company’s in-house tools in order to provide quality results. If these tools are outdated, their campaigns won’t work and it has nothing to do with SEO or PPC experts’ performances. We are talking about dealing with A.I search engines now. 99.9% of these companies have SEO and PPC measurement tools which measure ranking and Pay Per Click( PPC) performance. However the majority of these tools are not A.I and Blockchain based. They reveal a website’s data to competitor and as a result they create war among companies in every niche. These companies want to outrank each other and as a result exhaust their marketing budgets every year with a little result. The reason they survive online is due to the efforts of their cold calling department and email marketing departments. We are the creature of habit and comfortable with running our marketing routines. We dislike change! But how long is this going to last? Security is the major concern in organizations. We should get used to the habit of accepting change. In this book we will dive into the significance of using A.I blockchain technology and at the end conclude our finding.” Says Maria Johnsen
This book is now available online and in bookstores in Europe and North America.
About the author:
Maria Johnsen holds a degree in political economy, Beauty Arts from Sorbonne University in Paris, BA in Information technology BA in informatics, Master of Science degree in Computer Engineering from the Norwegian University of Science and Technology and Masters degree in filmmaking and television from University of London in the UK.
Her professional background and education is diverse and includes skills in areas such as sales, multilingual digital marketing, content writing, business intelligence, software design and development. In addition, she possesses the experience and education in the management of complex Information Systems.
Maria knows eighteen languages and possesses experience in language instruction, tutoring, and translation. She has also developed a unique teaching method for fast learning “Implications for Upgrading Accelerated Learning Practices In Educational Systems” This method is applied in China and Norway.
Maria Johnsen is also a multilingual SEO, PPC and social media marketing expert. She managed software projects for well known IT companies and Bank in Norway, China, the UK as well as cooperation with governments and police authorities in regards to projects related to data crime and tracing terrorists online.
Starting in 2008, she began offering search engine optimization services. Her company Golden Way Media expanded internationally in 2009 carrying out various projects in Europe, North America and Asia. While offering services to the general public, Maria Johnsen continues to consult with corporate clients, agencies and small businesses.
She has skills and proven records in all areas of search engine optimization including keyword targeting, competitor research and on-site optimization.
In 2016 she was ranked #6 digital marketing influencer in the world by Onalytica company who runs Influencer Relationship Management (IRM) solution in the UK and U.S.A.
Maria Johnsen ‘s Awards and Recognition:
Ranked #1 among Top 100 SEO Influencers by Kcore
Ranked #2 among world top 100 digital marketing influencers in 2017 by NodeXL
Ranked #2 deep learning influencers in 2017 by Betweenness Centrality aka NodeXL
Ranked #12 among top 50 agency strategy influencers by Onalytica
Ranked #9 among top 50 lead generation influencers by Onalytica
Ranked Among Top 200 Global Influencers in Content Marketing 2017 by Onalytica
In 2017 Maria started her filmmaking journey.
In 2018 Maria founded her film production company in London, UK.
In 2019 Maria received The International Star Award for Quality leadership, innovation and excellence. The convention was held in Geneva Switzerland.