The video-hosting site that we call YouTube has a massive impact on our pop culture. YouTube’s top stars have become the biggest influencers to the people coming from different generational groupings. They are crazily coveted by advertisers and media for their massive following and influence. Who wouldn’t want to target tens of millions of people on a daily basis be leveraging these valuable influencers!
Many YouTubers have managed to turn their own brands into multi-million-dollar business by leveraging their influence on YouTube. They have also helped other brands to emerge and establish with their collabs. Since every other house has a subscription of average internet speed of 100 Mbps, and residents with multiple numbers of gadgets, YouTube is one of the most-used social media and video hosting sites.
It has also given birth to influencer marketing. Some people have become celebs overnight with YouTube. Justin Bieber is one of them! Let’s know the highest-earning YouTubers of 2019.
YouTube has emerged as a legit babysitter. Video content designed for children has rescued many parents. Children can literally spend hours watching those endless videos. YouTube reports that videos with children get almost three times more views as compared to the rest of the video content.
With whopping earnings of $26 million, Ryan Kaji of Ryan ToysReview has topped the list of the highest-paid YouTubers of 2019! He and his family became popular for their video based on the unboxing genre. They open and try out new and different toys. Ryan ToysReview was first launched in 2015 as a YouTube channel when Ryan was only 3 years old. Now the channel has evolved into Ryan’s World and also includes educational and enlightening videos for kids. Ryan’s family is based in Texas and the channel has more than 23 million subscribers! They have also introduced Ryan’s clothing line and toys.
With earnings of $20 million, Dude Perfect secures the second spot on the list. This channel is a decade old and features stunts of five friends in their 30s. They have even managed to break Guinness World Records. Their names are Cody Jones, Twins Coby, Garret Hilbert, Tyler Toney, and Cory Cotton. With viral videos like World’s Longest LEGO Walk and Bubble Wrap Battle, the group has earned a massive number of 47 million subscribers. They are also hosting a show on Nickelodeon.
Third, on our list is Anastasia Radzinskaya with earnings of $18 million. Again a child YouTuber, who is becoming more popular by the day. Anastasia is a Russian, 5-year old who has emerged as one of the fastest-growing video creators on this video hosting platform. Her videos are available in seven different languages, which feature her playing with her father. Brands like Dannon and Legoland have noticed her and they are ready to shell out six figures to have a collab with her. I happened to watch her videos with my subscription to one of the TDS internet packages. My kids are huge fans!
Rhett and Link
Link Neal and Rhett McLaughlin are one of the first stars of YouTube. They host one of the most popular shows on YouTube named, Good Mythical Morning. Their channel secures the fourth spot with earnings of $17.5 million. they are mainly known for their hilarious content where you can see them singing with stars like Kelly Rowland and eating Pop-Tarts is Cheetos flavor.
Now they have expanded their comedy brand to four different channels, two books, and a podcast. They have also bought a multichannel network called Smosh for $10 million.
Jeffree Star Started as a musician on MySpace and then moved to YouTube. He started doing makeup tutorials there and garnered a massive following. Later, he introduced his own makeup line and now he uses his YouTube channel to tout it. He claims that his makeup line does 8 figures in revenue. No wonder that his lipsticks, eye shadow palettes, and highlighters are very popular. He has earned a whopping $17 million on YouTube in 2019.
With earnings of $14 million, Preston secures the fifth spot. Preston Arsement became popular for his gaming content and playing Call of Duty. He later started creating videos of friendly pranks. In addition to his earnings on YouTube, he runs Minecraft servers for seven figures annually.
PewDiePie and Markiplier
With earnings of $13 million each, Felix Kjellberg (PewDiePie) and Mark Fischbach (Markiplier) are on a tie. PewDiePie is one of the most popular gamers. But he has also managed to create some controversies which include anti-Semitic and racist videos.
Markiplier or Mark Fischbach is a favorite when it comes to sponsors reaching out to gaming communities. He is also known to introduce Cloak, a high-end clothing line for gamers with his fellow YouTuber Jacksepticeye.