Decathlon, a Leading Sports Retailer, Experiences Strong eCommerce Growth, Unencumbered By The Global Pandemic



It has been report that Decathlon, a top sports gear and sports clothing has experienced strong UK growth, which has continued throughout the pandemic and United Kingdom lockdown. This growth has been attributed to their continued investment in both eCommerce and multichannel supply chains.

Their annual report shows a strong 10+% increase in UK revenue which is, in part, due to an even stronger eCommerce growth of 18.3%.

Despite the strong revenue growth that the brand has seen, the sports retailer is expecting to register a loss this year. This is mainly, it’s reported, due investment of over £4m in both new stores and infrastructure – this expenditure is therefore actually planned, as part of their continued growth programme for the UK.

Decathlon has been trading in the United Kingdom since 1999 and is responsible for the employment over 1600 people.

Investment in The Future Of The UK Business.

Decathlon has invested in a new eCommerce solution and also enhanced supply chains, highlighting their investment, therefore, in it’s future traind in the UK

Interviewed about the expansion and on-going growth, Alberto Battan, Decathlon CFO, commented:

 “Last year’s results show a trading period where turnover has strongly improved,” 

“And even if 2020 remains a very complicated year due to the Covid impact on retail, we are very confident in our ongoing performances and we aim to achieve profitability by the end of the year.”

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