The Future of Media & Pop Culture: 20 Companies Dominating Their Industries



Companies are solving problems in innovative ways in 2020. If you’re looking for the latest companies who are crushing it in the media and pop culture space, you’re in the right place. Today, we are going to break down 20 companies who are defining the future of media and pop culture.


Cox Visuals: Cox Visuals is a full-service social media branding agency powered by Generation Z. The company, run by serial entrepreneur Brendan Cox helps others leverage the power of social media. This agency is unique in that it’s completely staffed by Generation Z and offers branding, social media management, website development,  press services, and more.

 TalentX: TalentX Entertainment was launched in 2019 and is a premier social media and influencer development company. TalentX manages some of the biggest creators on the internet including Bryce Hall, Josh Richards, Noah Beck, Max Dressler, Jason and Joe Waud, Jackson Felt and Joey Klaasen. They are a creator first company with two of their founders being massive influencers themselves.  


Habits 365: Habits 365 is a lifestyle clothing brand that encourages positive habits, 365 days a year. The company was founded in 2017 and has since exploded being worn by some of the biggest celebrities on the planet including Floyd Mayweather, James Harden and tons more.  

Chinatown Market: Chinatown Market is a brand that brings the unique the spirit of Canal Street in rare fashion with its smiley face pieces. The Los Angeles-based streetwear powerhouse was is doing extremely well with their difference take on the streetwear market.

YouTooz: Youtooz is a Canadian collectibles brand that was launched in 2019. They are known for creating vinyl figurines of the heroes, influencers and iconic moments of the internet. The brand has collaborated with numerous well-known influencers including Mr. Beast and The Nelk Boys.


David Dobrik: David Dobrik is a Slovak YouTube personality known for his massive stunts including giving away over 20 cars. Dobrik’s friends named their hilarious group the “vlog squad.” David’s viral videos have amassed over 7 billion views and 18 million subscribers. 

Mr. Beast: Jimmy Donaldson, best known by his “Influencer name” MrBeast, is an American YouTuber famous for his expensive stunts. Donaldson has pioneered new form of YouTube videos based around expensive stunts and philanthropy Mr. Beast says is funded by his merch sales.

Nelk Boys: Nelk, also referred to as the Nelk Boys are a Canadian YouTube group centered around heavy partying and pranks. The entertainment company has brand dubbed “Full Send” that has brought in millions and funds their crazy lifestyle.

Media Brands:

Barstool Sports: Barstool Sports is a pop culture media company founded by David Portnoy in 2003. The massive company is currently headquartered in New York City and puts out tons of content usually related to college parties and “drunk” stunts.

FuckJerry: FuckJerry is a media company known for its hilarious videos and Internet memes. The company first started as just an instagram account by co-founders Elie Ballas, Elliot Tebele, and Ben Kaplan. FuckJerry has since conquered the social media meme network and turned into a multi-million dollar brand.

Complex: Complex Networks is an American media and entertainment company based in New York City. They are often recognized for their content surrounding youth culture and streetwear.


Genius: Genius is an American media company surrounding music lyrics. The company was originally founded in August 2009 by Tom Lehman, Ilan Zechory, and Mahbod Moghadam. The site allows artists to break down the meaning behind their song lyrics.

Lyrical Lemonade: Lyrical Lemonade is a multi-media company specializing in music videos, live events, exclusive content, and artist relations. The brand founded by Cole Bennett strives to create innovative and creative content, usually in the form of music videos.


100 Thieves: 100 Thieves is an esports team based out of Los Angeles, California that also produces content and apparel. The brand owned by Drake and Nade Shot is one of the fastest growing brands in the gaming industry. 

FaZe Clan: FaZe Clan is the world’s most popular professional esports and entertainment organization headquartered in Los Angeles, United States. The brand has been known for signing some of the biggest gamers in the world.

Influencer Houses:

Hype House: The Hype House is a TikTok collective based in Los Angeles, California. The mansion was founded by Thomas Petrou and Lil Huddy. The Hype House consists of a group of teenagers who create viral content together through the help of paid sponsors.

Sway House: The Sway House is a content house based in Los Angeles where influencers make videos together. The Sway House consists of Bryce Hall, Blake Gray, Noah Beck and several others. The house is managed by well-known talent agency: TalentX.


Yes Theory: Yes Theory is a video-based media company that encourages people to say yes to things that put them outside of their comfort zones. Founders Thomas Brag, Matt Dajer, and Ammar Kandil do extreme stunts and push their limits and record it all on their YouTube channel.

Shots Studio: Shots Studios is a Los Angeles-based media and management company founded by brothers John Shahidi and Sam Shahidi. The company creates original content along with managing some of the biggest names such as Jake Paul, Lele Pons and Hannah Stocking. 

Tasty: Tasty is the world’s largest food network specializing in mobile friendly cooking videos. The company has made cooking fun and easy by allowing for recipes and videos all in one place!

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