What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of optimizing the business website or a blogging website in order to rank it in Google organically for the potential search terms. Google allows the business owners to show their business website on top for the target search terms by using the Google AdWords as well. But for Google Ads, you need to pay to Google for the each click that you receive.
On the other hand if you optimize the website well with the help of the SEO Experts from the best SEO Agency in London like ClickDo, then you can rank your website organically and get quality traffic from Google for your website.
If you are starting a brand new website, then you can try Google Ads to instant traffic to your website. At the same time, you can invest on SEO to make sure that your website ranks organically for the potential search queries.
Why your business website needs SEO?
As you can see, normally the usage of the internet and the smartphones has increased over a period of time. Even you can see that right from the school going kid to the elderly people, everyone has dedicated smartphone for them.
Nowadays, the people started searching in the internet for all their daily needs and even they are ordering everything in the internet right from the food to the cosmetics.
From the above image, you can see that the usage of the smartphone among the normal users have been growing in a rapid phase and it’s all set to increase more in the coming years.
From this, it’s very clear that as a business people. You should have a proper business website to target the audience in online mediums like Google & in Social Media Platforms. If you don’t have the website, you can check out the blog written by Dinesh Kumar VM on SeekaHost about creating a new website from the scratch.
You need to have a well-designed business website representing all the business services that you are offering or the products that you are selling. This will ideally help you to cover the audience from online sources like Search Engines, Social Media’s, etc.
How to get started with SEO?
If you are already having a business website and if you don’t find any right sources to get started with the online campaigns like SEO or Google AdWords. Then you can look out for the best SEO Consultants & get guidance from them.
You need to pick the right consultants. Before hiring an SEO Agency, you need to look for the previous works what they have done and their success case studies. This will ideally let you know about a consultant before hiring him. You can also get guidance from the Digital Entrepreneur like Fernando Raymond about SEO or other online marketing activities.
While investing in SEO, you can also simultaneously plan for the Google AdWords campaigns and try to get more potential users to land on your website. So you can get some business in the meantime and can invest more on SEO.
SEO will help your business in long run. Once your business website ranks in top of the search results, then it’s all about maintaining its authority on the Google with the strategic SEO works and getting organic traffic to the business website.
How to optimize the business website for better conversions?
If your business website has traffic from both the Google Ads and the organic SEO. Then the real work is to convert the traffic which you are getting to your website into the potential leads.
You need to make sure that the landing page is well optimized for the users to find all the information about what they are looking for. For instance, the landing page should have the below mentioned items,
- Clear information about the services
- Video about your service
- Contact form
- Live chat
- Client testimonials
- Frequently Asked Questions
So when you are planning to optimize a landing page in your business website, you should make sure that you have covered all the items which are mentioned above. You can keep this as a checklist while creating the landing page for your business.
In an recent survey, it is found that the landing page with more videos are likely to help in the conversion more. Also, having a good video in the landing page will help you to reduce the bounce rate of the user and improve your websites session rate.
Even having the client review videos in the landing page will give a positive impact to the users and it will highly help you in the conversions.
Give importance for mobile SEO
Below image shows the number of search queries for Google from the mobile and the desktop devices respectively.
Image Source – https://backlinko.com/mobile-seo-guide
From the above image, it’s very clear that the number of search queries from the mobile devices are more then comparing with the number of search queries from the desktop devices. The increase in the number of search queries from mobile devices is due to the increased usage of the smartphones among the people.
So seeing this data, as a business owner you should make sure that your website is well designed to be responsive on the mobile devices and at the same time, you should give more importance to the mobile SEO by making the landing page perfect. You should make the users feel easy to navigate inside your website in the mobile devices similar to desktop.
As a business owner, If you don’t have the business website yet. Then this is the right time for you to create a professional website with highly conversion optimized landing pages. If you already have the website, then you can get started with the SEO campaign and optimize the website properly to rank well on the Google Search. This will ideally help you to get more ROI from your business and increase the sales.