As you know, social networks are a great springboard for your business. Whether you have a real business to reference or your online presence that you would like to make stronger, social networks can bring you results in an extremely fast way.
BEST PRACTICES OF MARKETING INFLUENCE
How to identify the best influencers? How to structure the partnership? What remuneration should be defined? It is to answer these questions that Shivam Singh has written a digital marketing guide The Game of Digital Marketing. Shivam supports its customers by helping them bring out ambassadors and generate conversations and visibility around the products or services of a brand.
It is not trivial that it is always more frequent to see entrepreneurs realize their entire marketing strategy only around social networks.
The benefits are numerous, and the results are unquestionable. So let’s see without further delay the 9 advantages of using social networks for your business.
1 / YOU GET STRONG SOCIAL EVIDENCE
Social proof is certainly the first advantage to emphasize when talking about a marketing strategy based on social networks. Having people who follow you, subscribers or followers according to the name you give them on a given social network platform, the important thing is the number.
What I mean by that is that the higher the number, the stronger your social proof. This means that “real” people are following you closely and want to be kept up to date with your news check techgrits for that.
What does this give you in concrete terms? Credit. This credibility that you gain by displaying the number of your subscribers actually serves to prove that other people already trust you. When you want to sell a service or a good, that already constitutes in itself, a commercial argument. “See, other people trust me, why can’t you? It is a bit of a message that your number of followers sends to new people who discover you.
2 / YOU GET PROFITABLE VISIBILITY
In a global marketing strategy, it is probably that of social networks that will be the most profitable. What does that mean? This means that in terms of results and depending on the budget you have invested beforehand, there is a good chance that your ROI will be stronger thanks to social networks.
That said, if social networks are qualified as a profitable strategy, it means that you do not have to pay to advertise. No, social media is profitable precisely to the extent that we can avoid paying to advertise. In other words, if you make good use of social media, you will gain an audience for free. Thus, by indirectly selling your products, this will allow you to generate profits with a formidable margin. Profitable, I told you …
3 / YOU HAVE A MORE AUTHENTIC PRESENCE WITH YOUR CUSTOMERS
When you have a strong presence on social networks, you are immediately closer to your audience, closer than on any other platform. Why? For the simple reason that social networks are built around people and people. (Yes, until then, I haven’t taught you anything ^^). In other words, the format of the content that you publish on the networks is more amateur and in fact, more authentic. If you post, for example, stories on Facebook or Instagram, you will be able to communicate more spontaneously with your audience.
It is this same authenticity that will allow you to nurture confidence with your audience. We tend to buy from a person or company to which we feel close. A company that speaks to us and touches us more than another. This is precisely what social media can do, in fact.
4 / YOU KNOW THE REAL NEEDS OF YOUR AUDIENCE
We see many entrepreneurs losing market share simply because they do not offer the services/products that their audience demands. However, if you want to have a high conversion rate, just offer exactly what your audience is ready to buy. It is true that before the appearance of social networks, we only had email to communicate openly with our audience. It was only by email that we could probe and question our audience.
Now, with social networks, you have a whole range of tools to communicate with your audience. You can find out what it expects from you in the quickest and easiest way possible. Why not enjoy it?
5 / YOU HAVE HEALTHIER COMMUNICATION
Of course, you can probe the needs of your audience. You can also, and that’s the great thing, simply communicate with your audience. When someone is going to like or comment on your post, it’s time for you to respond quickly. You can then exchange in a natural way on social networks. Something that would be impossible otherwise. Likewise – and we tend to forget this voluntarily – we can discuss and understand the people who love us the least. The famous “haters” sometimes have things to say. Sometimes it can be very rewarding to listen to a negative message about yourself or your business. This gives you an opportunity to improve and be more efficient.
6 / YOU BENEFIT FROM A CLEARER MARKET KNOWLEDGE
Of course, you can as we saw above, directly poll your audience, of course. What if you are just starting out? How to probe your audience so precisely, you don’t have one yet? In this case, you can simply analyze the competition. It is also a very good way to understand the market and the competition.
It is indeed, on social networks, that you will have clear indicators on the functioning of your market. You can quickly see what is working and what is not. You will even have the opportunity to analyze the methods used by the major players in your market. What better way to better prepare yourself for your next commercial operation?
7 / YOU GAIN REGULAR TRAFFIC ON YOUR OTHER LINKS
One of the other benefits of using social media is that it also increases traffic to your site, for example. By sharing your content on social media, you increase your chances of your site being known to your audience.
It is quite possible – or even recommended – to use the traffic you get on social networks to redirect it later where you want it: a sales page, an email capture page or anything else. It is then targeted traffic that you gain “free” in exchange for informal and spontaneous publication … A tremendous lever for fast and effective conversions.
8 / MORE BRAND AUTHORITY
Brand loyalty and customer satisfaction play a major role in strengthening your business, but everything is based on communication. When customers see your business posting messages on social media, including answering questions and posting original content, it helps them build a positive image in their minds. Regular interaction with your customers proves that you and your business care. Once you have gotten some satisfied customers who talk about their positive shopping experience, you can let the real publicity for you come from real customers who have enjoyed your product or service.
9 / YOU IMPROVE YOUR SEO
The presence of social networks becomes an essential factor in SEO. Today, it is undeniable, to obtain a good referencing of your site, the requirements are always more difficult since the competition is always stronger. Likewise, Google’s SEO algorithms are constantly evolving. For example, it is no longer enough to optimize your site and regularly update your blog for you to have a good positioning on search engines. Now you need to include social media. Indeed, companies that share their content on social networks send a brand signal to the search engine which will then declare that you have a certain authority, which is an important factor (among others) in SEO.
There is no denying that marketing with social networks has many advantages for startups, established brands, large groups or individual entrepreneurs. By following a good marketing strategy on social networks, you will benefit relatively quickly from the 9 advantages mentioned above. Finally, don’t forget that these 9 advantages have one common denominator: increasing your sales.
It is, therefore, very probably a priority for you and your company to work on your social media strategy today.