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YouTube is planning to add new ways for creators to make money

You Tube Is Adding New Monetization Capabilities for You Tube Creators

Posted on July 6, 2022 By Mike Brown No Comments on You Tube Is Adding New Monetization Capabilities for You Tube Creators

YouTube is enhancing the methods by which creators may make money from their work, engage with users, and come up with fresh concepts for their

channels. Neal Mohan, chief product officer of YouTube, teased the new features in a lengthy blog post today. The enhancements will be released throughout the year.

First off, this year brings a wealth of new tools and capabilities to YouTube Shorts. According to YouTube, new video effects, editing tools, and the opportunity

to respond to comments by making a Short, similar to what producers can do on TikTok, will be made available to creators.

Additionally, YouTube wants to offer new opportunities for creators to commercialize their Shorts, such as by enhancing branded content distribution

channels, adding Super Chat to Shorts and eventually enabling shopping from a Short.

According to the corporation, shopping will be significantly expanded across the app as a whole. It is looking for further ways to include shopping into the

YouTube experience in addition to shoppable videos and Live Shopping.

This year, YouTube is also releasing a few additional capabilities that will aid content creators in producing fresh material. YouTube Studio will receive

additional data that, according to the firm, will help creators better understand how viewers are interacting with their content and serve as a source of

inspiration for new video ideas.

Additionally, YouTube will make it possible for creators to broadcast live together this year, enhancing interaction and resolving the issue of running out of

topics to discuss with viewers.

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Highlights:

Mohan says the YouTube Partner Program has paid out tens of billions of dollars to creators, artists, and media companies over the last three years.

“In order to support creators and their next-generation media companies, over a decade ago we introduced the YouTube Partner Program (YPP), the first-of-its kind. Over the last three years, we’ve paid more than $30 billion to creators, artists, and media companies.”

There are currently around ten different ways for YouTubers to make money from their content, which range from running ads to selling merchandise.

Not keen to rest on its laurels, YouTube promises to find even more ways for creators to earn revenue.

On the user side, YouTube also plans to more widely introduce a popular Twitch feature: gifted memberships. YouTube has already started testing the previously announced feature, but Mohan writes that YouTube expects to expand the capability in the coming months.

In addition, YouTube will soon roll out an integration that’ll allow you to interact on your phone with the video you’re watching on TV. This will work when you’re logged into the same account on both devices and will allow viewers to read or write a comment and share videos from their mobile device, among other things.

Lastly, YouTube TV is getting a redesign this year that Mohan writes will “improve the look and feel, and let you organize your favorites more easily.” It’s a big year of change for YouTube — don’t miss our discussion with Mohan about all these and other changes coming to YouTube and YouTube TV on a new episode of Vergecast today.

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YouTube  Shorts

Do you know how to earn money on YouTube? Make online videos pay | How-to

Currently, the Shorts Fund is the only way for creators to profit from YouTube Shorts.

Even those creators who are not able to market regular videos can use the Shorts Fund.

YouTube intends to keep operating the Shorts Fund and roll out more opportunities for producers to make money from short-form films.

YouTube will begin experimenting with ways for creators to produce branded video content via BrandConnect in the upcoming months.

Super Chats from live streams on YouTube will soon be available on Shorts, a service that lets users buy highlighted conversations.

The capability to Shop directly from a Short will also be tested as part of a larger push to make YouTube a purchasing destination.

Google Live

Creators will soon have new opportunities to profit from live YouTube broadcasting.

Users on YouTube will soon have the option to buy gift channel memberships for other Livestream viewers.

Similar to how Twitch users can give paid subscriptions to other users during a stream, this will be possible.

A smaller number of YouTube channels are now testing gifted channel memberships; a larger number of channels will do so in the upcoming months.

NFTs

Through the use of technologies like blockchain and NFTs, Web3 provides new revenue streams for YouTube artists.

For instance, producers can provide authentic means for fans to get original movies, images, works of art, and more.

The addition of these new technologies to YouTube may take some time, according to Mohan, as there are many factors to take into account.

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YouTube Applause

Viewers can purchase “applause” on videos they enjoy to support their favorite creators directly.

Applause is similar to purchasing SuperChats on live YouTube videos, with the key difference being that it can be purchased on any video at any time.

Think of applause as a donation, in the sense that buyers get little more than the satisfaction of knowing they compensated a YouTuber for their work.

Here’s how YouTube describes it:

“You can buy Viewer applause on participating creators’ videos and show your support for YouTube  Channels.

 When you buy Viewer applause, you’re purchasing a one-time ‘clapping’ animation that will only be shown to you over the top of the video.”

Applause is a similar idea to buying “bits” on Twitch and sending them to streamers. It’s a digital product that helps content creators earn real money.

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