YouTube is enhancing the methods by which creators may make money from their work, engage with users, and come up with fresh concepts for their
channels. Neal Mohan, chief product officer of YouTube, teased the new features in a lengthy blog post today. The enhancements will be released throughout the year.
First off, this year brings a wealth of new tools and capabilities to YouTube Shorts. According to YouTube, new video effects, editing tools, and the opportunity
to respond to comments by making a Short, similar to what producers can do on TikTok, will be made available to creators.
Additionally, YouTube wants to offer new opportunities for creators to commercialize their Shorts, such as by enhancing branded content distribution
channels, adding Super Chat to Shorts and eventually enabling shopping from a Short.
According to the corporation, shopping will be significantly expanded across the app as a whole. It is looking for further ways to include shopping into the
YouTube experience in addition to shoppable videos and Live Shopping.
This year, YouTube is also releasing a few additional capabilities that will aid content creators in producing fresh material. YouTube Studio will receive
additional data that, according to the firm, will help creators better understand how viewers are interacting with their content and serve as a source of
inspiration for new video ideas.
Additionally, YouTube will make it possible for creators to broadcast live together this year, enhancing interaction and resolving the issue of running out of
topics to discuss with viewers.
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Mohan says the YouTube Partner Program has paid out tens of billions of dollars to creators, artists, and media companies over the last three years.
“In order to support creators and their next-generation media companies, over a decade ago we introduced the YouTube Partner Program (YPP), the first-of-its kind. Over the last three years, we’ve paid more than $30 billion to creators, artists, and media companies.”
There are currently around ten different ways for YouTubers to make money from their content, which range from running ads to selling merchandise.
Not keen to rest on its laurels, YouTube promises to find even more ways for creators to earn revenue.
On the user side, YouTube also plans to more widely introduce a popular Twitch feature: gifted memberships. YouTube has already started testing the previously announced feature, but Mohan writes that YouTube expects to expand the capability in the coming months.
In addition, YouTube will soon roll out an integration that’ll allow you to interact on your phone with the video you’re watching on TV. This will work when you’re logged into the same account on both devices and will allow viewers to read or write a comment and share videos from their mobile device, among other things.
Lastly, YouTube TV is getting a redesign this year that Mohan writes will “improve the look and feel, and let you organize your favorites more easily.” It’s a big year of change for YouTube — don’t miss our discussion with Mohan about all these and other changes coming to YouTube and YouTube TV on a new episode of Vergecast today.