You can make or destroy your Instagram marketing with the right hashtags. When used properly, they can increase the number of people who view your postings and so increase your brand’s or product’s exposure.
But if you use the wrong one, it can backfire in unpleasant ways, from alienating prospective new followers to being penalized by Instagram’s algorithm.
Hashtags on Instagram can be useful, but only if you know how they function and have a plan for using them.
This is the perfect place for that same purpose. Take a look at the video, or keep reading!
What Are Instagram Hashtags?
Hashtags are strings of characters that typically consist of letters, but can also include numbers and/or emojis (for example, #NoFilter). They are employed to classify data and make it more accessible. All hashtags can be clicked on. If you click on an Instagram hashtag or perform an Instagram hashtag search, you’ll be sent to a page displaying all the posts that have been tagged with that hashtag.
Why Use Instagram Hashtags?
Hashtags Are a Crucial Part of Increasing Your Instagram Exposure and Following. Including a Hashtag in Your Post Will Make It Visible on The Dedicated Hashtag Page. if You Include a Hashtag in Your Story, It May Is Featured on The Hashtag Page as Part of The Related Hashtag Story.
Because Hashtags Can Be Followed Independently of Accounts, Even Those Who Don’t Follow You Personally May See Your Message if It Contains a Relevant Hashtag (yet).
Hashtags on Instagram Are a Fantastic Way to Create a Sense of Online Community and Encourage Users to Interact with Your Company. with The Abrupt Shift in How People Exercise in The Year 2020, Nike Los Angeles Used the #playinside Hashtag to Highlight Locals Working out In Their Homes.
These Are the Top 50 Hashtags on Instagram:
- #love (1.835B)
- #instagood (1.150B)
- #fashion (812.7M)
- #photooftheday (797.3M)
- #beautiful (661.0M)
- #art (649.9M)
- #photography (583.1M)
- #happy (578.8M)
- #picoftheday (570.8M)
- #cute (569.1M)
- #follow (560.9M)
- #tbt (536.4M)
- #followme (528.5M)
Keep in mind that the most popular Instagram hashtags are not necessarily the most effective.
A large number of posts may mean lots of people follow that hashtag, but it also means there’s a ton of content on it and your posts might get lost. Instagram suggests using a combination of popular and niche hashtags to reach different audiences, from broad to specific.
Types of Popular Instagram Hashtags?
Instagram breaks hashtags down into nine distinct types:
Product or service hashtags:
These are basic keywords to describe your product or service, like #handbag or #divebar
Niche hashtags: These get a little more specific, showing where you fit in the context of your industry, like #travelblogger or #foodblogger
Industry Instagram community hashtags:
Communities exist on Instagram, and these hashtags help you find and join them. Think #gardenersofinstagram or #craftersofinstgram
Special event or seasonal hashtags:
These can refer to real holidays or seasons, like #summerdays, or they can be used for all those National [Thing] Day holidays, like #nationalicecreamday or #nationalnailpolishday
Location hashtags: Even if you geo-tag your Instagram post, it can still be a good idea to include a hashtag that refers to your location, like #vancouvercraftbeer or #londoneats
Every day has plenty of its own hashtags, from #MondayBlues right through to #SundayFunday. We created a whole list of daily hashtags for you to choose from if you’re looking for an easy source of hashtags to add to your posts.
Relevant phrase hashtags:
These hashtags combine elements of product hashtags, niche hashtags, and community hashtags. Basically, they’re phrases people use on Instagram to connect to existing communities in a slight insider way, like #amwriting or #shewhowanders
Acronym hashtags: Perhaps the best-known acronym hashtag is #TBT for Throwback Thursday.
Other popular acronym hashtags include #OOTD for outfit of the day, #FBF for flashback Friday, and #YOLO for you only live once.
Emoji hashtags: These hashtags can include emojis on their own, like #????, or words or phrases with emojis attached, like #sunglasses????.
How Many Hashtags to Use on Instagram?
A Conventional Post Can Have up To 30 Hashtags, While an Instagram Story Can Have up To 10. Your Comment or Caption Will Not Be Published if You Try to Include More than That. However, Just Because Instagram Allows so Many Hashtags Doesn’t Mean You Should. Each Company, and Even Each Post by The Same Company, Will Find Its Own Optimal Quantity of Hashtags.
The General Agreement Is that 11 Hashtags Is a Reasonable Number to Work with Initially. However, the Average Instagram User Employs Between 1 and 3 Hashtags. Do Some Research and Experimentation to Find out What Works Best for Your Company.
What Is the Best Way to Conceal Hashtags on Instagram?
When You’ve Put in The Time to Compose a Perfect Instagram Caption, You Might Not Want to Spoil It with A Long List of Hashtags. There Are, Thankfully, a Few Simple Ways to Hide Your Hashtags.
Instagram’s Comment-Hiding Hashtag System:
Just Write Your Caption Like You Normally Would, but Leave Off the Hashtags.
When Your Content Is Live, Readers Can Provide Feedback by Selecting the Comment Bubble.
You Can Use the Comment Box, Where You Can Type or Copy and Paste the Hashtags You Want to Use, and Then Click Post.
Unless the User Selects the View All Comments Button, No One Will See Your Hashtags on Mobile. Your Remark Will Remain at The Top of The Page on the Desktop, Therefore This Strategy Is More Effective when Reaching a Mobile Audience.
This Is the Proper Way to Conceal Hashtags in An Instagram Caption. Hashtags Can Be Used in The Caption, Too, and They Won’t Stand out Too Much. Press Return or Enter when You’ve Reached the End of Your Caption. Pressing 123 Will Display a Return or Enter Button if One Is Not Already Present.
Replace the Space with A Punctuation Mark (a Period, a Bullet, a Dash, Etc.), and Press Return Once Again.
At Minimum, Do Steps 2–4 Three More Times.
If Your Caption Includes More than Three Lines, Instagram Will Hide the Additional Text, so Your Followers Will Have to Tap… More to See Your Hashtags. Even, in That Case, Your Hashtags Will Be Visually Isolated from The Rest of Your Caption to Ensure They Don’t Detract from What You’re Writing.
How to Search Multiple Hashtags on Instagram
Setting up Search Streams in A Social Listening Platform Like Hootsuite to Follow the Hashtags You’re Interested in Allows You to See All the Relevant Information on One Screen, Rather than Conducting Multiple Instagram Hashtag Searches.