MRISSTIME, a brand of Swiss watch company SWISS TIME GROUP. SA, released 10,000 exclusive NFT watches on opensea this month. As soon as the product went live, it quickly made it to the best NFT products category and was recommended on opensea’s homepage.
Since 2021, NFT has completely transformed from a niche in the crypto market to a golden track that cannot be ignored. Nonfungible statistics show that NFT transactions reached US$14 billion in 2021, 1.3 times the total global art auction volume of US$10.57 billion in 2019 before the pandemic. After combing through the different stages of NFT’s evolution, we can see that NFT embraces the following characteristics.
- It has more functions. It only possessed the property of collection from the very beginning. NFT developed to have more functionality, changing from an artwork to a tool.
- It seeks originality and scarcity, which is the reason for people joining in NFT. The initial 10,000 MRISSTIME NFTs, for example, were quickly claimed in a short period of time, representing their scarcity and originality. The subsequent benefits and privileges of physical derivative products will be in the hands of these 10,000 MRISSTIME users.
- It gradually goes mainstream. Since the prevalence of NFT, we can see that many large enterprises in the traditional field have started to embrace NFT and use it for marketing and promotion, with MRISSTIME as a notable representative of Top Luxury.
- It has increasingly strong social attributes. The digital watch issued by MRISSTIME is a product of the culture and community in the NFT circuit and has strong social attributes. This is because the only way to access MRISSTIME’s top social network is to own these NFT products.
It is foreseeable that NFT will enjoy a rosy future and that it has a potential scope to increase.
Company: Swiss Time Group SA
Contact Person: Michael