Kuo: Apple to unveil M3 series MacBook Pro at October 30 event

Analyst Ming-Chi Kuo revised his prediction after stating that Apple will not release a new M3 MacBook Pro this year, stating that the company will now host a special event on October 30. We’ll have to wait and see what Apple unveils, but there’s an easter egg on the event page that may hint at a Mac-focused event: Apple’s logo changes to the Finder symbol.

Kuo said that the reason for his wrong estimate was 4Q23’s low shipments. The expert stated, “I think the focus of the media event on October 30th will be the MacBook Pro from the M3 series.” A launch this year is improbable, as I previously expected, because 4Q23 shipments are limited (less than 400–500k units altogether). If Nov.–Dec. is when new MBPs are introduced, there will be a shortage until 1Q24 unless demand declines.

Despite not disclosing which M3 MacBook Pro models—the entry-level model, the top models, or both—Bloomberg’s Mark Gurman shared a number of tweets about his earlier reports on what Apple would present the next week.

According to him, Apple has been testing the 14- and 16-inch MacBook Pros with the M3 Max and M3 Pro models for some time now. These pave the way for the company’s most potent laptops to date, with up to 16 CPU cores and 40 GPU cores.

Gurman notes that the M3 iMac entered manufacturing a few months ago, but it has been in development for a long. He anticipates the colors to stay the same and thinks there won’t be any significant changes other than the announcement of the chip.

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The journalist concludes by stating that while new 13- and 15-inch MacBook Air versions with the M3 processor are being developed, they will likely lag behind the MacBook Pros. He anticipates the announcement of these models in the early months of 2024. For 2024, new models of the Mac mini, Mac Studio, and Mac Pro are also being developed.

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