Xiaomi’s annual ‘Diwali with Mi’ sale has begun, and the company has launched a consumer-focused campaign called ‘Don’t buy tech yet and wait for Tech ka Shubh Muhurat. Xiaomi is encouraging people to wait until the holiday season to buy technology devices by releasing a series of entertaining movies and running ATL (Above The Line) and BTL (Below The Line) promotions.
Xiaomi’s ‘Diwali with Mi’ Sale Will Feature Limited-Time Promotions and Discounts
Brand marketing is geared toward the customer in an effort to forge a lasting relationship with them. The culmination of the ‘Don’t purchase tech yet’ campaign will be the eighth annual ‘Diwali with Mi – Tech ka Shubh Muhurat’ holiday season sale, which is known for bringing the best deals and offering spectacular discounts across Xiaomi products.
On September 20th, the sale will officially begin. Those interested can take advantage of these deals at Mi.com and at retailers all throughout the country.
Mr. Anuj Sharma, chief marketing officer of Xiaomi India, commented on the ad, saying, “This Diwali season we want to support our consumers in making an informed decision regarding their electronics purchases. It’s the busiest time of year for retailers, as many people try to stock up on supplies for the next year while others look to buy presents for loved ones.
With ‘Don’t buy tech yet!’ we are being forthright and honest with our target audience. We want them to have a whole picture before making any decisions, and that may mean taking a risky tack, like suggesting they delay their technology investments for the time being.
Our “Diwali with Mi – Tech Ka Shubh Muhurat” sale will feature fantastic discounts on a wide variety of Mi products, including smartphones, smart TVs, speakers, audio peripherals, tablets, and other smart home items, making it the perfect time to stock up on the tech you’ve been wanting.
In order to connect with their audience, Xiaomi will be releasing offbeat short films starring their own staff across all major social media channels. Both traditional and modern media will be used to spread the word about the campaign. As the holiday season draws near, Xiaomi will begin announcing its special discounts and promotions on a variety of consumer electronics, including smartphones, televisions, and more.
Join us on Twitter, Facebook, and Instagram to stay abreast of all the newest tech releases and read our in-depth reviews. Subscribe to our YouTube channel for the latest videos about technology and gadgets. The Gadget Bridge Android App is also a great way to stay current. Find up-to-date information on cars and motorcycles.
