Want to use Instagram for ecommerce? Socialshaft take you through the best ways to do so.
1. Post Quality and Informative Content Consistently
While Instagram doesn’t restrict how often you can publish content on the platform, consistency holds the key to earning new followers/audience and even build loyalty with them. Publishing quality content consistently will not only help garner more followers but also help keep them engaged. You can either choose to post the content at a specific time of the day or have a scheduling app do it for you. Boost your account with SocialShaft’s Instagram views services.
2. Get Creative with Your Photos
While Instagram is largely centered around photos, you want to be careful not to overcrowd your timeline with generic or repetitive photos. Posting similar photos together only makes your feed appear salesy, which most users find annoying. That said, you want to be a little more creative to ensure your target audiences are not only entertained and engaged but pass the intended message through. One way to approach this is to show the culture and lifestyle around your brand and especially products. Some behind-the-scenes photos once in a while; exclusive footage will do too.
3. Use Hashtags
The hashtag feature makes it easier for audiences and search engines to find similar content relatively easy. Hashtags thus play a crucial role in SEO, a reason you want to include a couple with each photo or video posted on Instagram. While there’s no limit to the number of hashtags per post, you want to use not more than six hashtags – for professionalism and relevance. In addition, be sure to include a geotag, branded tag, and niche tags on every post for improved performance.
4. Optimize Your Brand/Company Name
Consider optimizing your company name or brand if you haven’t already. All you need to do is search for ‘Tools’ on Instagram, then add it to your company profile. Be sure to add relevant high-value keywords to your bio and name, then hit the save button.
5. Share User-Generated Content
Social media runs on one basic principle; you get what you give. That said, you want to show social proof by engaging other Instagram users, especially customers and related businesses. One way to do this is to share content generated by your loyal customers and businesses about your brand. You can also ask other business owners to share your content on their timelines and vice versa. Sharing other user’s content on your timeline helps cultivate trust and loyalty between customers and brands.
6. Have Your Customer/Audience’s Interests at Heart
In a study conducted and published by IconoSquare, more than 65% of customers would be happiest if a brand liked or mentioned their post. In another study, at least 70% of Instagram users have willingly participated in a photo competition/contest. Appreciating your customer’s efforts and liking their posts on Instagram can help cement your relationship with them. Consider running such contests and even offer giveaways to your loyal customers.
7. Hire an Influencer
Influencers can help steer your marketing campaign in the right direction by spreading ‘positive’ word about your company or brand. Most consumers will take an influencer’s word without question, a reason this would be a good investment for the company. Influencer marketing is the way to go if looking to boost your numbers.
