When it comes to freelancing, building a solid customer base is crucial. By establishing an online presence, you can reach clients and show them what it is about your service that they can benefit from. But to market yourself well, you need a platform that showcases your credibility and the quality of your work.
Creating a website can be one of the most significant assets for your business. It consolidates all information on who you are, what you can offer, and how a customer can contact you. With it, you can generate organic traffic from potential clients. To do this successfully, you will need to make your website effective. Here are some handy tips for freelancers.
Get personal
Clients considering hiring you for your services want to know who they’re entering business with. They need to know that your ideas, style, and beliefs will match with theirs. This is why the content you post must reflect who you are as an entrepreneur and as a person. The best way to do this is by using personal narratives. Ask yourself: what’s your story? Instead of just outlining your job experience and training, find the underlying story that made you the professional you are now — who you worked with, the challenges you faced, and the lessons you took moving forward. Ultimately, professionals who take the time to build a personal narrative on their websites are more likely to resonate with and be contacted by clients.
Incorporate thought leadership
Your website is the perfect platform for you to leverage thought leadership on. Thought leadership is defined as brand-specific insights shaping the larger conversations in your industry. It may include discussions on current events, industry trends, or ongoing debates between other thought leaders. Do your research and contribute substantially to what’s going on in your industry. Evaluate what’s unique about your position and how that can provide an alternative perspective to these conversations. In doing so, you can earn customer loyalty and engage with others in your field. You can also draw more traffic to your website when others link to your posts.
Link out to your social media
Failing to leverage your social media for your website could be a significant loss. As of 2022, there are 4.62 billion social media users worldwide. Most of these people spend their personal time on these platforms, so the users they follow repeatedly appear on their feeds. This means that, although not all of your website visitors will become clients, linking them to your social media helps you stay in their orbit. In addition to lasting longer in their consciousness, you can also use social media to drive traffic to your website by linking to your content. And because the content you post on your social media is unstructured, you can be more authentic and spontaneous. This helps cultivate trust and credibility and can further reinforce the persona you present on your website.
Include your pricing options
Including pricing on your website is a basic courtesy for your visitors. It allows them to get an estimate of what they will need to pay for your services without having to go through the trouble of contacting you. This also helps clients perceive you as being more transparent and honest. And by allowing potential clients to see how your rates compare to that of other freelancers, they can immediately gauge how you may be better for the job you’re eyeing.
Creating an effective website for your business requires being educated about what attracts clients. By following these tips, you can establish a stronger relationship with your customers.
