Admittingly, cucumbers are not among my favorite vegetables. However, I would hate to see cucumbers go extinct. That’s why I found it interesting when Hendrick’s Gin told me it had “rescued some of the world’s rarest and unusual cucumbers from the verge of extinction.”
I figured they were taking the cucumbers to some sort of special garden where they would be safe from harm. Unfortunately, I was naive to believe that William Grant & Sons, the company responsible for Hendrick’s Gin distillation and distribution, would take action purely for the benefit of cucumbers. Due to the fact that we need to make some.
In other words, we won’t be canning these cucumbers; instead, they’ll be packaged and sold as part of “Hendrick’s Curious Cucumber Collection” for $48. The cost of saving a species from extinction, so to speak.
I get it, okay? Despite the fact that modern consumerism fills me with dread, I recognize that we live in a capitalist society. If Hendrick’s Gin had merely declared that its new collection comprised exotic cucumbers from all over the world, I doubt I would have given it much thought.
It seems hypocritical to claim that you saved these cucumbers “from the brink of extinction,” and then immediately announce that you will be selling them.
From the sounds of Hendrick’s latest press release, cucumber production has been ramped back up to a level where they may once again be put on the market. Another time, nicely done! I’m relieved to know that the existence of these uncommon cucumbers is no longer in jeopardy.
However, the idea that you can just bring back cucumbers that were “on the edge of extinction” and then immediately begin selling them again… peculiar. Do any of you remember the movie, Jurassic Park? Overall, you shouldn’t promote the business under the guise of environmental protection. At least we got a cool glimpse at all these weird cucumbers thanks to Hendrick Gin’s effort.