Galaxy S24’s ChatGPT rival has a name: Meet Samsung Gauss

In recent weeks, there have been several reports claiming that Samsung’s first device to use on-device generative AI software akin to ChatGPT will be the Galaxy S24. During its most recent earnings call, Samsung went ahead and revealed that it is developing an AI phone, but it did not reveal the identity of its ChatGPT rival or the phone that will use AI. Then, a report said that in order for Galaxy S24 owners to utilize on-device generative AI technologies, Samsung would charge a foot.

I clarified why that last rumor didn’t make much sense. Samsung may not benefit from charging for the Galaxy S24’s on-device AI functions. It is more likely that Samsung will provide basic ChatGPT-like functionality at no cost. Then, more sophisticated functions can call for a membership. Everything would depend on the language model that Samsung employs for their AI phones.

As it happens, we won’t have to wait until January to find out. Samsung unveiled its own ChatGPT substitute at an AI Forum event held in Korea. It’s known as Samsung Gauss, and the Galaxy S24’s generative AI experience most likely runs on it.

What is Samsung Gauss?

This year, generative AI has been all the rage, with major tech companies developing their own ChatGPT-like products. When it found that some of its employees had given the rival chatbot sensitive information, Samsung had a little trouble with ChatGPT and had to tell staff to stay away from OpenAI’s chatbot. Among the businesses that discouraged using ChatGPT at work was Samsung.

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In late 2023, Samsung has begun utilizing Gauss internally. Samsung Gauss is a generative AI tool developed by Samsung Research that is said to have capabilities comparable to those of ChatGPT and other comparable apps.

What makes Gauss? It doesn’t really matter what kind of product you label generative AI. Microsoft provides us with Copilot and Bing Chat. Next are Google’s Bard and SGE. Apple’s rival ChatGPT is known as Apple GPT, while Anthropic has Claude.

OpenAI's official ChatGPT app is now out on iOS.
OpenAI s official ChatGPT app is now out on iOS. Image source: OpenAI

Samsung named their generative AI after a renowned scientist:

In the final session, the participants delved into Samsung Gauss and the On-Device AI technologies using this model. The model consists of Samsung Gauss Language, Samsung Gauss Code and Samsung Gauss Image, and is named after Carl Friedrich Gauss, the legendary mathematician who established normal distribution theory, the backbone of machine learning and AI. Furthermore, the name reflects Samsung s ultimate vision for the models, which is to draw from all the phenomena and knowledge in the world in order to harness the power of AI to improve the lives of consumers everywhere.

The last sentence also suggests that Samsung may be using Gauss for training. The public internet may be completely consumed by the generative AI. But then, other models also do so.

In light of that, it will be intriguing to observe how Gauss safeguards your security and privacy. Samsung has provided a brief update on the situation in the press release:

Samsung is not only developing AI technologies, but also moving forward with various activities that ensure safe AI usage. Through the AI Red Team, Samsung continues to strengthen the ability to proactively eliminate and monitor security and privacy issues that may arise in the entire process ranging from data collection to AI model development, service deployment and AI-generated results all with the principles of AI ethics in mind.

Everybody else in the industry is creating moral AI. Or they claim to.

Samsung Galaxy S23 Ultra Main
Samsung Galaxy S23 Ultra smartphone. Image source: Christian de Looper for BGR

What can Gauss do?

Samsung presently uses Samsung Gauss internally to increase output. Three aspects are available in the generative AI product: Gauss Language, Gauss Code (with code.i), and Gauss Image. This is how Samsung characterizes them:

Samsung Gauss Language, a generative language model, enhances work efficiency by facilitating tasks such as composing emails, summarizing documents and translating content. It can also enhance the consumer experience by enabling smarter device control when integrated into products.

Samsung Gauss Code and a coding assistant (code.i) which operates based on it are optimized for in-house software development, allowing developers to code easily and quickly. It also supports functions such as code description and test case generation through an interactive interface.

In addition, Samsung Gauss Image is a generative image model that can easily generate and edit creative images, including style changes and additions, while also converting low-resolution images to high-resolution.

It’s unclear which ones will need data to be sent to Samsung’s servers and which ones will rely on future devices’ on-device capabilities. Depending on how complicated the questions are, I think it will be a little bit of both worlds.

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Will Galaxy S24 phones run Gauss?

Samsung has not yet stated whether or not Guass will be integrated into the Galaxy S24. However, I believe Samsung would be foolish to pass up the chance to release its generative AI software with the upcoming flagship, especially considering the timing of Gauss’s arrival. The Korea Times also mentions that the Galaxy S24 phones from the next year ought to include Gauss.

According to the study, industry analysts anticipate that Samsung will begin integrating generative AI technologies into its products gradually, starting with the Galaxy S24 series.

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