Electronic Arts is shaking things up. CEO Andrew Wilson says that the company is starting a big corporate reshuffle to “empower our creative teams” and make “faster and more insightful decisions around development.” But don’t sell your shares just yet; the move won’t have much of an effect on people who only play EA IP occasionally.
It’s more like an internal split, with EA Games becoming EA Entertainment (with a broader focus) and the very profitable EA Sports branching out to become its own thing. Wilson, who will still be in charge of both companies, said this about the restructuring: “We’re building the future of interactive entertainment on a foundation of legendary franchises and innovative new experiences, which means we have a lot of room to grow.”
Former EA COO Laura Miele will now be in charge of Entertainment, Technology, and Central Development. Cam Weber will continue to be in charge of EA Sports, and his job will grow to match. Vince Zampella, an industry veteran and the founder of Respawn teams, will continue to “lead the world-class studios that make Apex Legends, our Star Wars games, and Battlefield” as part of EA Entertainment.
What do you think of EA’s decision? How do you feel about the company that has won the “Worst Company in America” award twice? Five years ago, most of our readers didn’t like the company, which, to be fair, was still pretty obsessed with microtransactions at the time. Tell us in the area below for comments.