Shakespeare never had to create an Instagram bio (and let’s face it, the man wasn’t exactly known for being concise), but we do live in a golden age. There’s a lot of pressure to get the words just right when you’re filling out your Instagram profile, and with good reason: your bio is generally the first place other users will glance when deciding whether or not to follow you.
Here’s the lowdown on Instagram bios and how to craft one fit for a stage production. Why have you disappeared, bio? The Instagram bio is typically an afterthought, a few lines about the firm that are thrown in when the account is being set up.
You should treat your bio like prime real estate on social media since it is where people will first see your brand, learn critical information about your company, and decide whether or not to follow you or become a customer. To get the most of Instagram for business, you need to optimize your profile in more ways than just crafting a catchy company description.
What Is an Instagram Bio?
To the right of one’s profile photo at the very top of one’s profile page, one’s Instagram bio provides a brief summary of one’s account. It’s a condensed version of your Instagram profile that may give people a sense of who you are and what you’re all about in a short amount of time.
An Instagram bio, given the character limit, needs to be clear, succinct, and informative, but you may still have some fun with it. Even businesspeople can use emojis and jokes in their posts. People who read your bio should be enlightened as to who you are and why they should follow you.
What Does your Instagram Bio Need to Accomplish?
- highlight essential information about your business (your brand name, category, etc.), which you can change in your profile settings
- provide Instagram users with a way to get in touch with you
- showcase your brand and your personality, matching your voice and style to your site and other social platforms
- establish your unique selling proposition, helping your target audience understand what makes your brand value to them
- drive valuable actions, such as sharing or viewing content, registering for an event, or heading to your site to make a purchase
The good news is that, in addition to your written bio, Instagram offers a variety of tools that can help you design a profile that makes it easy for visitors to instantly grasp your company’s mission, its products, and its call to action. Following these guidelines can help you maximize your Instagram earnings and boost your profile’s traffic.
What Makes a Good Bio for Instagram?
Good Instagram bios are those that compel readers to take some sort of action, be it by clicking the “follow” button, checking out your profile, leaving comments, liking posts, viewing your story highlights, or sharing your profile with others. The finest Instagram biographies are succinct, yet still manage to convey something about who you are as a creative or brand. Let’s break down what makes up an Instagram bio before diving into best practices.
1. Profile photo
One of the most prominent features of your Instagram bio is your profile picture. Use a picture that has these qualities:
- is easy to recognize and of high quality
- captures the essence of your brand
- is consistent across your other social networks
The company’s emblem generally serves as an excellent cover photo. It’s important to remember that the minimum size for a profile image is 110 × 110 pixels. Keep the dimensions of your profile picture to under 200 by 200 pixels so that viewers won’t see a stretched or blurry image.
2. Username and name
Perhaps the most crucial part of your Instagram bio is your username. It is found at the beginning of the bio and controls how people find your company. If feasible, use your company’s name. Make sure your company name is at the beginning of your username, if possible. The likelihood of people discovering your company’s account increases if you use that terminology.
The meat and potatoes of your Instagram bio are your profile description. Here’s where you get to brag about your business and entice potential clients to do business with you in just 150 characters.
4. Clickable URL
Except for the Website area in your bio, you are not allowed to provide a clickable link anywhere on Instagram. Put a link here to direct them to your site, a Messenger bot, a campaign, or anyplace else you’d like them to go.
5. Business category
The Category heading that appears beneath your company name is pulled from the specific category selected on the associated Facebook business page. Visitors will have a much clearer and more immediate notion of what you sell if you clearly label your business type.
6. Call-to-action buttons
Important components of a compelling Instagram bio are call-to-action links. It’s a good idea to make it simple for people who see your profile to get in touch with your company. Depending on the nature of your company, you may want to include the following call-to-action options:
- Email: Send an email to your company.
- Directions: Get directions to a bricks-and-mortar location.
- Call: Contact your business via phone.
- Book: Book an appointment.
- Reserve: Make reservations at a restaurant.
- Get Tickets: Get tickets for an event.
7. Story Highlights
By compiling a series of Stories into a Highlight, you may feature them as a collection of tappable thumbnails on your Instagram profile. As soon as you publish a Story, you’ll have the option to add it to your Highlights, which will then appear in your bio. You can also archive previously published Stories for use in future Highlights.
- Highlight name: Name individual stories as well as thumbnail Highlights.
- Highlight covers The custom icon or image that represents the topic of the Story is shown in the thumbnail.