According to Bloomberg, Apple is considering offering the iPhone and iPad for sale on a subscription basis. According to sources cited by reporter Mark Gurman, Apple is considering allowing hardware subscriptions to be managed through the same Apple ID and App Store account. It will be comparable to the monthly cost of using iCloud or subscribing to Apple Music.
Incorporating this new feature would be a huge boon to the IT firm’s subscription offerings. Apple has a number of existing services, including Apple Music, Apple TV Plus, Apple News Plus, Apple Fitness Plus, and Apple Arcade, all of which are included in the Apple One membership.
Since 2015, Apple has offered its iPhone Upgrade Program, which allows consumers to pay for both AppleCare and an iPhone on a monthly basis, with the possibility to acquire a new phone every year. This new monthly subscription model for AppleCare was introduced in 2019.
What is the mechanism?
According to Bloomberg, the monthly fee will not equal the device’s total cost split by 12 or 24 months. Instead, the customer’s monthly cost will depend on the gadget they use. In addition, the corporation has considered allowing members to exchange their gadgets for brand new models.
We’ve been working on the subscription service for a while now. Sources informed Bloomberg that the launch date might be as late as the year 2022, but it was also possible that it would be pushed back to the year 2023 or perhaps be scrapped altogether.
iPhones and Apple services are currently available on a monthly basis, but consumers must sign up for two different plans and make two different payments.
Meanwhile, in March, Apple delivered an iOS update with new emojis and immersive updates to Apple Maps, among other new goods. It would be fascinating to watch if this hardware subscription model succeeds in light of the many streaming services to which customers already subscribe.